The increasing usage of smart embedded devices in business blurs the line 
between the virtual and real worlds. This creates new opportunities to build 
applications that better integrate real-time state of the physical world, and 
hence, provides enterprise services that are highly dynamic, more diverse, and 
efficient. Service-oriented Architecture approaches traditionally used to 
couple functionality of heavyweight corporate IT systems, are becoming 
applicable to embedded real-world devices, i.e., objects of the physical world 
that feature embedded processing and communication. In such infrastructures, 
composed of large numbers of networked, resource-limited devices, the 
discovery of services and on-demand provisioning of missing functionality is a 
significant challenge. We propose a process and a suitable system architecture 
that enables developers and business process designers to dynamically query, 
select, and use running instances of real-world services (i.e., services 
running on physical devices) or even deploy new ones on-demand, all in the 
context of composite, real-world business applications.